Government Agencies Challenge Cereal Health Claims

As FDA and FTC charges against cereal giants General Mills and Kellogg Co. demonstrate, making health claims is a complicated business. Pharma specialist Mark Senak explains why this “tale of two cereals” provides a cautionary lesson for communicators.

Posted on June 28th, 2010 | More Food & Beverage · Healthcare · Public Affairs

The Role of Digital Communications and ‘Pharmacovigilance’

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
An Agenda for the 2012 Conventions

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
Inside the World of the WEF

The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”

Read: Positive Movements Start in Davos

Posted on January 30th, 2012 | More B2G · Financial Services & Insurance · Public Affairs