Can small businesses find hidden promotional opportunities by tapping into other companies’ events? In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says it’s a cost-effective way to get people talking about your brand and may even “uncover new customers.”
Company Events Provide Stealth PR Opportunities for Small Businesses
Posted on July 6th, 2010 | More Branding · High Road · Small Business Owners
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