Sanitized Social Media Content Can Make a Mess

Organizations seeking customer engagement through social media need to steer clear of “carefully sanitized” content. The communications specialists from Beyond the Hype warn that online messaging with “virtually no real information” may alienate the very audience companies are trying to engage.

Posted on July 13th, 2010 | More Digital & Social Media · Sports

Strengthening Relationships by Sharing Your Brand

Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.

Read: Cargo Cosmetics Finds Beauty in Social Networking

Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
Social CRM: An Operational Point of View

One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Three Ways to Leverage Google’s Blog Search

Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

Posted on September 2nd, 2010 | More Digital & Social Media · Lois Paul