The Old Spice viral marketing campaign and Google’s Webmaster Central are just two examples of how a brand can successfully use online video to support CRM efforts. The communications specialists from Beyond the Hype
discuss the merits of this “highly personalized” and “extremely underutilized” social media tactic.
Old Spice Uses New Media to Engage Consumers
Posted on July 15th, 2010 | More Branding · Digital & Social Media · Video Services
Related Posts
-
Will Social Media Stamp Out Email?
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands. Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
-
Facebook 2.IPO: Why Communicators Should Watch
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
-
The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
