What Women Really Want: New Insight About the Female Consumer

Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”

Does Professional Blog Content Stand a Ghost of a Chance?

The ethical debate over ghost blogging continues to be a hot topic within social media communities. The communications team from Beyond the Hype weighs in on the controversial issue and offers advice to those writing blogs on behalf of companies.

Posted on September 9th, 2010 | More Digital & Social Media · Lois Paul
She Is Woman, Watch Her Spend

When it comes to major spending decisions, women are largely considered “CFOs of the household.” In a Womenetics article, communications specialist Karen Kaplan discusses research results and offers insight into “the new American woman.”

Read: The New American Woman Wears the Purse in the Family

Posted on September 8th, 2010 | More Moms · Women
When It Comes to Networking, Take Time to Go Offline

Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”

Posted on September 8th, 2010 | More Boomers · Digital & Social Media