In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype
discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.
Out of the Mouths of ‘Mad Men’
Posted on July 27th, 2010 | More Branding · Media & Presentation Training · Reputation Management
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One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA
offer an “operational view” for companies interested in mapping out a social CRM program.Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
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Has LGBT Messaging Moved Mainstream?
From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.
Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
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LGBT Marketing Helps Build Overall Brand Image
With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front
discuss why more brands need to recognize the “potential in reaching out to this segment.” Posted on August 26th, 2010 | More Automotive & Transportation · Branding · Food & Beverage · LGBT · Retail · Travel & Tourism
