As communicators move toward an increasing reliance on a digital intermediary, marketers need a better understanding of “the value of the checklist.” In a Forbes article, social media specialist Joshua-Michéle Ross
says digital integration can be a challenge, in large part because of a cross-discipline “culture clash.”
Digital Marketers Need to Make a List — and Check It Twice
Posted on July 28th, 2010 | More Digital & Social Media
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