Putting a human twist on a company’s marketing can make a “business sound that much more interesting.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, reveals why forgetting about “what you do” sometimes yields the best PR results.
Successful Promotion Isn’t All Business
Posted on July 29th, 2010 | More High Road · Small Business Owners
Related Posts
-
Daytime Divas ‘Holy Grail’ of Product Placement
When it comes to product placement, most marketers consider having a company’s creation featured by a daytime TV star such as Oprah Winfrey or Ellen DeGeneres to be the “holy grail.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, encourages small business owners to “think beyond borders” and “be bold” when it comes to developing product pitches.
Posted on August 30th, 2010 | More Entertainment · High Road · Small Business Owners
-
Tonight’s Specials Feature Facebook and Twitter
Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”
Read: Ottawa Restaurant Serves PR Using Facebook and Twitter
Posted on August 13th, 2010 | More Digital & Social Media · Food & Beverage · Small Business Owners · Word of Mouth
-
Small Businesses Need to Give Customers Something to Talk About
For a small business, referrals are often the difference between success and failure. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says when it comes to maximizing limited resources, word of mouth marketing can be the most valuable “tool” in the “PR kit.”
Posted on August 5th, 2010 | More High Road · Retail · Small Business Owners · Word of Mouth
