As pubic relations firms continue to invest in digital resources, many clients still look to traditional media as a primary source of coverage. In a PRWeek article, reputation specialist Paul Dusseault explains why issues, trends and policy stories remain the “realm of familiar mastheads.”
Does Traditional Media Have PR Staying Power?
Posted on August 3rd, 2010 | More Digital & Social Media · Financial Communications · Internal Communications · Public Affairs · Reputation Management
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