For a small business, referrals are often the difference between success and failure. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says when it comes to maximizing limited resources, word of mouth marketing can be the most valuable “tool” in the “PR kit.”
Small Businesses Need to Give Customers Something to Talk About
Posted on August 5th, 2010 | More High Road · Retail · Small Business Owners · Word of Mouth
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