Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”
Read: Ottawa Restaurant Serves PR Using Facebook and Twitter
Posted on August 13th, 2010 | More Digital & Social Media · Food & Beverage · Small Business Owners · Word of Mouth
Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands.
Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
