The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking
takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.
China Hopes Giant Bus Will Drive Better Air Quality
Posted on August 20th, 2010 | More Automotive & Transportation · Innovation · Sustainability
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