Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak
says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”
Healthcare Industry Wary of Big, Bad Blogosphere
Posted on August 26th, 2010 | More Digital & Social Media · Healthcare
Related Posts
-
The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
-
From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”Posted on February 1st, 2012 | More B2C · Digital & Social Media
-
An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
