When it comes to product placement, most marketers consider having a company’s creation featured by a daytime TV star such as Oprah Winfrey or Ellen DeGeneres to be the “holy grail.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, encourages small business owners to “think beyond borders” and “be bold” when it comes to developing product pitches.
Daytime Divas ‘Holy Grail’ of Product Placement
Posted on August 30th, 2010 | More Entertainment · High Road · Small Business Owners
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