From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.
Has LGBT Messaging Moved Mainstream?
Posted on August 30th, 2010 | More Boomers · Branding · Financial Services & Insurance · LGBT · Research
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