One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA
offer an “operational view” for companies interested in mapping out a social CRM program.
Social CRM: An Operational Point of View
Posted on September 2nd, 2010 | More Branding · Digital & Social Media · Reputation Management
Related Posts
-
The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
-
Storytelling Made Simple: Lessons From Kurt Vonnegut
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
-
From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”Posted on February 1st, 2012 | More B2C · Digital & Social Media