Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.
Strengthening Relationships by Sharing Your Brand
Posted on September 7th, 2010 | More Branding · Digital & Social Media · High Road · Small Business Owners
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