When it comes to major spending decisions, women are largely considered “CFOs of the household.” In a Womenetics article, communications specialist Karen Kaplan discusses research results and offers insight into “the new American woman.”
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Today’s Top 10: Ways to Reach the Mommy Blogger
Research suggests moms who blog are on the rise, but do PR pros know the best way to reach them? Digital specialist Justin Goldsborough
provides 10 tips to connect with the influential mommy blogger, including when it’s OK to use a smiley face emoticon.Posted on July 27th, 2011 | More Digital & Social Media · Moms · Research
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Rules of Engagement Change PR Landscape
The definition of engagement might be unclear, but social media’s influence on public relations is not. In a Mashable article, communications specialist Liz Hawks contributes thoughts on five ways social media engagement has changed PR.
Posted on May 12th, 2011 | More B2C · Digital & Social Media · Moms
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Looking at the Role of Women in PR: An Interview With Susan Veidt
In a MediaBistro Q&A, Susan Veidt, Fleishman-Hillard president for the U.S. Central region, discusses the role women have in today’s public relations industry. Topics include the rise in female managers, development tips and one way the industry “plays to the strength of women.”
