Out-of-home specialist Mike Cearley
reviews a “year of poor executions” for QR codes and questions whether 2012 will be the time to “call them dead.”
2011
Will 2012 Bring the End (of QR Codes)?
Posted on December 30th, 2011 | More Digital & Social Media · Mobile · Technology
Is Colorful Language a Bright Idea?
Have four-letter words become the new trend in Canadian Parliament? Our communications specialists in Canada
look at “passion expressed through profanity” — and why it could continue through 2012.Posted on December 29th, 2011 | More Public Affairs
Worst PR Moves of 2011: A Not So #Winning Year for Some
The communication specialists from Beyond the Hype
provide a cringe-worthy review of this year’s worst PR moves. This list includes a “closely fought race” between sitcom star Charlie Sheen and Republican presidential nominee Herman Cain for “Best in Class Individual.”Posted on December 27th, 2011 | More Digital & Social Media · Lois Paul · Public Affairs · Sports
The New York Times, It Is a Changin’
Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”
Read: Times Co. Could Turn to Tech Sector for New Leadership
Posted on December 23rd, 2011 | More B2C · Digital & Social Media · Technology
China Securities Journal and Fleishman-Hillard Form Strategic Partnership
Effort Helps Chinese Companies Enhance Exposure in International Capital Markets, Promotes Global Best Practices in Investor Relations Management
BEIJING, Dec. 20, 2011 — China Securities Journal (CSJ), a financial media authority in China, and Fleishman-Hillard, a leading international communications consultancy, today announced a strategic partnership to promote and enhance global best practices in investor relations management for Chinese companies listed or soon to be listed in both domestic and offshore capital markets.
Read more »Posted on December 22nd, 2011
How a Comms Strategy Could Affect the UK Coalition
While U.K. Deputy Prime Minister Nick Clegg is making the interview rounds, should his communications strategy worry Prime Minister David Cameron? In a PRWeek article, public affairs specialist Nick Williams weighs in, explaining where the coalition will be at the end of 2012.
Read: Nick Clegg’s ‘TV Comms Strategy’ Attacked by Public Affairs Professionals
Posted on December 22nd, 2011 | More Public Affairs
‘It’s a Funny Old World’: Looking Ahead to 2012
From the Arab Spring to Wall Street to the Eurozone, 2011 has had its share of crises and political turbulence. Our EU
public affairs team offers insights for 2012, including why democracy is “still the least bad system around.”Posted on December 21st, 2011 | More Crisis Communications · Digital & Social Media · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs
Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
Will New Tweetdeck #Fail?
In an open letter to Twitter, digital specialist Justin Goldsborough
reviews recent changes to Tweetdeck, discussing why it appears the brand “put money before usability.”Posted on December 20th, 2011 | More Branding · Digital & Social Media · Word of Mouth
The Best PR Moves of 2011
The communications specialists from Beyond the Hype
look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”Posted on December 19th, 2011 | More Digital & Social Media · Education · Public Affairs · Retail · Sports · Technology
