The Feed | A Biweekly Look at Our Blogs

April 15, 2011

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Skittles shows us distinctive ways to interact with content through a series of recent viral video. It’s a creative application that has Mike Cearley of The Eleventh Screen wondering if  brands can create interactivity by utilizing a form of content that’s always running  –video — without the hassle of distinctive hardware and software.

On the B2B front, BizComm’s Jason Michael makes the case for why Facebook ‘likes’ may be better for brands seeking to engage with consumers than Twitter retweets:  more targets, lingering users and a personal touch.