Moving the king might not just be a good chess move. In a PRWeek article, communications specialist Jeff Davis weighs in on Burger King’s mascot move and why the restaurant’s new campaign will need an “element of surprise.”
Read: Burger King Jettisons the ‘King’ and Seeks New Marketing Strategy
Posted on August 24th, 2011 | More B2C · Branding · Food & Beverage
Take a picture, it might connect better. The digital specialists from Fleishman DNA
look at ways brands are using Instagram and share six tips to resonate with the community, including exclusive content and “the power of the hashtag.”
Posted on February 22nd, 2012 | More Branding · Digital & Social Media
Following the uproar over J.C. Penney’s choice of Ellen Degeneres as its spokesperson, the LGBT communications specialists from Out Front
explain why the retailer is learning “brand trust is gold dust.”
Posted on February 16th, 2012 | More B2C · Branding · Digital & Social Media · LGBT · Reputation Management
According to Fleishman-Hillard’s recently released 2012 Digital Influence Index, search is still the “first port of call” for consumers seeking information. In an article in the Toronto Star, digital specialist Jennifer Shah offers insight into the findings, including how companies can leverage the “one-two punch” Google Plus offers.
Posted on February 10th, 2012 | More B2C · Digital & Social Media · Research · SEM & SEO
