A Refreshing New Twist on Tech Support

Despite offering 106 flavors, Coke’s new soda machine still needed something else. Out-of-home specialist Mike Cearley talks about why brands require proper engagement when introducing a “new way of doing things.”

What Can a Picture Be Worth to Brands?

Take a picture, it might connect better. The digital specialists from Fleishman DNA look at ways brands are using Instagram and share six tips to resonate with the community, including exclusive content and “the power of the hashtag.”

Posted on February 22nd, 2012 | More Branding · Digital & Social Media
Going Somewhere? Five Travel and Tourism Trends.

Our communications specialists in Hong Kong look at five trends facing the travel and tourism sector, including Olympic spillover and sustainable travel.

Posted on February 16th, 2012 | More Digital & Social Media · Sports · Sustainability · Travel & Tourism
Is J.C. Penney’s High Risk Yielding High Reward?

Following the uproar over J.C. Penney’s choice of Ellen Degeneres as its spokesperson, the LGBT communications specialists from Out Front explain why the retailer is learning “brand trust is gold dust.”

Posted on February 16th, 2012 | More B2C · Branding · Digital & Social Media · LGBT · Reputation Management