While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.
Read: When Sorry Is Not Enough
Posted on October 19th, 2011 | More Automotive & Transportation · B2C · Branding · Crisis Communications · CSR · Digital & Social Media · Energy Power & Utilities · Food & Beverage · Reputation Management · Sustainability
Take a picture, it might connect better. The digital specialists from Fleishman DNA
look at ways brands are using Instagram and share six tips to resonate with the community, including exclusive content and “the power of the hashtag.”
Posted on February 22nd, 2012 | More Branding · Digital & Social Media
Our communications specialists in Hong Kong
look at five trends facing the travel and tourism sector, including Olympic spillover and sustainable travel.
Posted on February 16th, 2012 | More Digital & Social Media · Sports · Sustainability · Travel & Tourism
Following the uproar over J.C. Penney’s choice of Ellen Degeneres as its spokesperson, the LGBT communications specialists from Out Front
explain why the retailer is learning “brand trust is gold dust.”
Posted on February 16th, 2012 | More B2C · Branding · Digital & Social Media · LGBT · Reputation Management
