Agency News: Philips and OneVoice Win PRCA’s International Campaign Award

LONDON, Nov. 16, 2011 — Philips and OneVoice, a consortium of Omnicom agencies led by Fleishman-Hillard and Ketchum, won the International Campaign Award at the annual Public Relations Consultants Association (PRCA) Awards. The campaign, “Wake Up the Town,” followed an experiment to help residents of a regularly dark town near the North Pole wake up easier through the use of Philips’ Wake-Up Light. The PRCA Awards recognize successful campaigns and individuals from the U.K. and international PR industry.