2012

  1. Putting Your Head in the (Twitter) Clouds

    On CTV News, digital specialist Shawna Newbery examines Twitter clouds, explaining the differences between the “inside baseball of the Hill” and conversations of Canadians.

    Watch: Twitter Watch

  2. Five Tips for Managing From Afar

    While employees and companies alike can benefit from a flexible working world, remote workers could feel too remote. The team from B2E Comm shares five tips for managing a virtual workforce, explaining why “most such issues are preventable.”

  3. Fleishman-Hillard and Allstate Foundation Earn Gold SABRE Award

    NEW YORK, May 9, 2012 — Fleishman-Hillard and the Allstate Foundation won the Not-for-Profit category at the Holmes Report’s 2012 North American SABRE Awards. The winning campaign, “The Purple Purse: Let’s Talk About Domestic Violence,” helps raise awareness about domestic violence, providing both information and financial empowerment. In addition, work for Hyatt Place received a Silver SABRE in the Social Media Hub category. The awards honor the PR industry’s exceptional campaigns, agencies and people.

  4. Social Media, a Team Effort

    What’s the difference between “success and failure in the social sphere”? Our communications specialists in Canada examine digital age engagement, suggesting communicators can be “derailed by social media.”

  5. What We Learned When Meat Met Social Media

    While many opinions have been expressed about lean finely textured beef (aka pink slime), one idea seems indisputable: “Emotion drives social media.” The public affairs specialists from VOX Global, a Fleishman-Hillard company, share top-line lessons from the recent viral sensation.

  6. Fleishman-Hillard Names Anne de Schweinitz to Lead Global Healthcare Group

    Senior Strategist Selected to Expand Reach of Firm’s Healthcare Communications Offerings

    LONDON, May 3, 2012 — Fleishman-Hillard International Communications today announced the appointment of Anne de Schweinitz to senior vice president, senior partner and managing director of the Fleishman-Hillard healthcare group. She replaces Michael Rinaldo, who recently left the firm.
    Read more »

  7. The Drug Shortage Problem: Interview With Murray Aitken

    Pharma specialist Mark Senak sits down with Murray Aitken, executive director of the IMS Institute for Healthcare Informatics, to discuss the prescription drug shortage issue. Topics include supply chain disruption, a private-sector approach and ways “to enable preventive measures actually being taken.”

  8. Fleishman-Hillard Featured in PRWeek’s Agency Business Report

    In its 2012 Agency Business Report, PRWeek takes an in-depth look at the public relations industry — and the potential for a billion-dollar firm. The annual report reviews the industry’s most influential firms, examining global growth and activity, personnel moves, and business strategy. In its overview of Fleishman-Hillard, the publication notes the four main areas in which the agency plans to invest: paid media, analytics, social media and reputation. It also discusses the agency’s efforts to offer an ethics code of practice through the Council of PR Firms and its role in “an increasing procurement-driven trend for clients to consolidate their firms.”

  9. Fleishman-Hillard Appoints Robert Dowling General Manager in New York, President of Eastern Region

    Ron Guirguis Appointed Deputy General Manager of New York

    NEW YORK, May 1, 2012 — Fleishman-Hillard has appointed Robert Dowling, president of Weber Shandwick’s New York operations, as general manager and senior partner of its New York office and president of its Eastern region, the company announced today.
    Read more »

  10. PR Industry Taking Larger Slice of Paid Media Pie

    In an Ad Age article, Dave Senay, Fleishman-Hillard president and CEO, talks about PR’s growing role in the media-buying game and how paid channels provide “another way to do our storytelling.”

    Read: More PR Agencies Get Into Media-Buying Game

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