Checking the Message’s Expiration Date

While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

Social Media, a Team Effort
What’s the difference between “success and failure in the social sphere”? Our communications specialists in Canada examine digital age engagement, suggesting communicators can be “derailed by social media.”
Posted on May 9th, 2012 | More B2C · Digital & Social Media
The Latin America Delusion: Thoughts From the WEF
Considering today’s Latin American markets are either “emerging, submerged or in the emergency room,” which is preferred — a local or regional communications plan? In a Latin Business Chronicle column, communications specialist Dario Cutin explains why the World Economic Forum provided a reminder that viewing Latin America as a “homogenous region or market is a mistake.”
Read: The Multiple Realities of Latin America
Posted on April 26th, 2012 | More Branding · Financial Communications · Multicultural · Public Affairs
Putting a Woman’s Touch on the Economy
When examining the American economy, some observers say “a matriarchy has taken hold.” In a Forbes column, communications specialist Nancy Bauer helps examine the latest findings from “Women, Power & Money,” including effects of the Great Recession and women’s sphere of influence.
Read: How the Great Recession Strengthened the American Woman
Posted on April 23rd, 2012 | More B2C · Digital & Social Media · Research · Women · Word of Mouth