New Shanghai Leadership Strengthens Firm’s Strategic Communications and
Corporate Affairs Offerings
SHANGHAI, Jan. 18, 2012 — Fleishman-Hillard International Communications has announced that it has appointed Miranda Cai as general manager and vice president of its Shanghai office.
Cai will lead further expansion of the firm’s operations and client services, working closely with Alex He, senior vice president of business development in China, and Shijun Ma, a vice president who oversees service for major clients, including Philips. She reports to Li Hong, senior partner and president of Fleishman-Hillard’s mainland China network.
Cai has more than 17 years of experience in media, marketing communications, government and public affairs. As director of the corporate communications and public affairs practice at an international agency, she led account staff and provided strategic counsel to clients. She served many leading global and local companies in sectors such as technology, healthcare, consumer products and finance. Prior to that, she served as director of marketing at hiSoft, a leading IT outsourcing group, where she developed and implemented a strategic communications plan that helped grow the business by 60 percent over two years.
Cai also has considerable expertise in media and crisis management training, having conducted more than 50 training sessions for senior executives at such leading multinational corporations as McDonald’s, Covidien, Dulux, Porsche, Honeywell, Celanese and Metro.
“Fleishman-Hillard is aggressively expanding on a global scale, and China plays a leading role in our growth strategy,” said Dave Senay, Fleishman-Hillard president and CEO. “One of the key drivers of our success is to attract strong local leaders like Miranda, who combine deep communications experience with solid management skills. She is in an excellent position to build on Li Hong’s strong leadership and seize the many dynamic growth opportunities that China holds for our clients and our firm.”
“Our China business is rapidly evolving to provide the smart, integrated communications solutions our clients need to solve business problems in a complex, fast-moving environment,” said Li Hong. “Miranda brings a powerful combination of strategic consulting experience across multiple sectors that will help our clients succeed at a time of enormous change and opportunity.”
“Fleishman-Hillard is enhancing its capacity and presence in Asia Pacific as our clients center their global growth plans in the region, with special emphasis on strategic markets such as Shanghai,” said Lynne Anne Davis, the firm’s president of Asia Pacific. “The addition of seasoned consultants such as Miranda positions us as a premier provider of sound reputation management and brand-building initiatives that will move the needle for our clients in China and beyond. We’re thrilled to welcome her to our team.”
Cai started her career as a journalist and holds a bachelor’s degree in international journalism from Shanghai International Studies University and an MBA from the University of Victoria in Canada.
About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
