In a PRWeek feature, writer Sara Luker talks to Fleishman-Hillard's Richard Kanareck, managing director of the agency's London office. He discusses his PR career break, lessons learned from both the in-house and agency sides of the business, and what he looks for in new recruits. In addition, Kanareck suggests he was “meant to be a rock star” and explains when he “learned so much about truly integrated comms” and the need for simple messages.