ABC World News Senior Producer Joins Freshwire as Chief Creative Officer
Sarah Amos Takes Creative Charge of Digital Content Strategy, Creation and Syndication Service
LOS ANGELES, Dec. 10, 2012 – Freshwire, the digital content strategy, creation and syndication service, announced the hire of Sarah Amos as its Chief Creative Officer. Amos, a seven-year veteran of ABC News, leaves her post as Senior Producer of the network's flagship program, “World News with Diane Sawyer,” to fill the role.
The new CCO position serves as another step forward in Freshwire's mission to merge the storytelling talents of media, marketing and public relations professionals on behalf of consumer brands' growing need for digital content. Amos joins Freshwire's team of seasoned editors, writers, researchers, videographers, photographers and social media content specialists.
“The agility, accuracy and fast-paced decision-making skills that come with producing content in a traditional newsroom are the sharpest competitive edge a brand can give itself today,” says Amos. “I couldn’t be more excited to amplify that ability within Freshwire's content engine model, and to help brands power their digital channels with the highest caliber of real-time, engaging digital content.”
At “World News with Diane Sawyer,” Amos oversaw all of the show's digital content, integration and social media, as well as various aspects of the day-to-day broadcast. She contributed daily content to the top-ranked “Yahoo!-ABC News Network,” engaged World News fans through reporting and high-quality visuals, and integrated ABC News' digital content into the broadcast. Other accolades included creating an interactive website for the popular series Made in America and leading the digital integration and content creation for a series of Diane Sawyer exclusives, including her interviews with Jaycee Dugard, Congresswoman Gabrielle Giffords, and the historic release of Jacqueline Kennedy audio tapes. She also received an Emmy as part of the team providing field coverage of the 2007 California wildfires.
Prior to joining “World News,” Amos worked as an edit room and field producer for “Good Morning America” and the National Desk, where she covered a wide range of captivating and historic stories, including the 2010 Haiti earthquake, the “Miracle on the Hudson” plane crash and the Bernie Madoff scandal.
“Sarah's award-winning content has grabbed the attention of people across the globe,” says Shawn Amos, Freshwire CEO. “Her award-winning track record in the traditional newsroom will no doubt translate into an invaluable asset in Freshwire's virtual newsrooms.”
Freshwire has developed custom content engines for a range of international brands. In addition to being supported by Freshwire's core creative staff, the virtual newsrooms are powered by handpicked teams of journalists whose experience at outlets like Rolling Stone, MTV and Fox News fuels a constant stream of compelling digital content. Freshwire content ranges from Web video series to long and short-form editorial and blogs, social media writing, infographics, slideshows and more.
Freshwire launched in July 2012 as a joint venture between GMR Marketing and Fleishman-Hillard, both members of the Diversified Agency Services division of Omnicom Group Inc. The company extends the work of Amos' namesake agency, Amos Content Group, which was founded in 2009. Freshwire delivers “Fresh Content Served Daily,” enabling companies to manage, sustain and scale content across multiple channels for one or more brands, as well as expand and deepen their online content offerings.
To learn more about Freshwire’s content creation, syndication, and strategy services, visit www.freshwire.com.
After serving in executive positions in the music and entertainment business, Shawn Amos founded Amos Content Group in Los Angeles in 2009 to serve businesses that need sustained production and distribution of high-quality, custom content for their websites, social media channels and offline networks. Now part of Freshwire, a joint venture between Fleishman-Hillard and GMR Marketing, Amos' team of writers, producers, designers and directors helps businesses looking for innovative, high-impact ways to present their brands through fresh, authentic content that engages, informs and entertains, fosters favorable word of mouth, and generates engagement, affinity and loyalty.
About GMR Marketing
Founded in 1979, GMR Marketing (www.gmrmarketing.com) is a global, full-service engagement marketing agency that blends off-line and online marketing to create branded experiences. GMR leverages the consumer passion areas of sports, music, entertainment and lifestyle interests. GMR is headquartered in Milwaukee, with 17 offices in 10 countries. GMR has received numerous industry accolades, including SportsBusiness Journal's 2009 “Sports Event Marketing Firm of the Year” award and 2011 “Best In Corporate Consulting, Marketing and Client Services”. GMR is a part of Diversified Agency Services, a division of Omnicom Group Inc.
Fleishman-Hillard Inc., one of the world's leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.