Seizing the Future: Findings From the Fifth Wave of ‘Women, Power & Money’

July 2, 2013

Share

The “Age of Women” has been trumpeted for years. And based on new findings in “Women, Power & Money,” we’ve entered that age. The fifth wave of FleishmanHillard’s study, co-sponsored by Hearst Magazines and conducted by Ipsos MediaCT, provides a new look at women consumers from the U.S., Germany, France, the U.K. and China. Stephen Kraus, Ph.D and chief insights officer at Ipsos MediaCT, joins FleishmanHillard leaders to examine the latest research results, including:

  • the resources women consult before buying
  • the types of products and services they prefer to spend money on
  • the factors that aggravate and alleviate women’s purchase-making anxiety
  • how these factors vary by generation and across consumer categories

Webinar details:
July 10, 2013