What happened: Provision 3D Media CEO Curt Thornton told Mashable he wants to bring “Hollywood science fiction to life.” The Los Angeles-based company just launched a Kickstarter crowdfunding campaign in hopes of raising $950,000 to scale up proprietary technology to produce life-size holograms. Its “HoloVisions” technology can already produce holograms up to 52 inches high, but the goal is to create images that could be used at, say, an auto dealership or by gamers at home to bring their characters to life. Rite-Aid has already jumped onboard with the technology and will be incorporating smaller holographic displays in stores later this year.
What it means for brands: As the lines of real-life and virtual life continue to blur, expect to see an increasing number of brands seeking ways, such as this, to bring virtual communities to real-life environments. Life-size holograms could mean life-size opportunities for brands, big and small, as potentially disruptive technology once again opens up yet another avenue for engaging with consumers.
Contributing to TRENDING this week are Lucy Arnold, Jenna Carter, Mary Frances Hicks, Abby Ray and Torrey Vaughn. Edited by Pat Wechsler.