FleishmanHillard Names Bill Power Managing Director, Global Brand Marketing
NEW YORK, Oct. 3, 2013 – FleishmanHillard today announced that Bill Power has been named managing director, global brand marketing. Power will be responsible for developing truly integrated products and services across FleishmanHillard’s global network, and will work with regional teams to ensure clients have access to the firm’s most strategic and creative resources.
“Bill Power has the unique ability to understand the subtleties of P, E, S and O, and the facility to bring them to bear for the benefit of clients,” said Dave Senay, FleishmanHillard president and CEO. “His experience working with large agency marketing networks, combined with his years here at FleishmanHillard, have taught him how to integrate the services, processes and cultures of the marketing and communications worlds. Additionally, Bill’s work across categories, from consumer to financial services to health and auto, position him as an ideal choice to lead the global brand marketing practice.”
Power’s new role reinforces FleishmanHillard’s commitment to being the “world’s most complete communications company” on behalf of its clients. This builds on the appointments in 2011 and 2012 of Richard Dale as global director of planning and John McNeel as the global managing director of strategic integration. Together, they are responsible for developing the resources and methodologies that will ensure the global network’s ability to deliver truly integrated solutions for its clients, across paid, earned, shared and owned platforms. They will work closely with Power in his new assignment.
“FleishmanHillard is already way ahead of the curve when it comes to applying creative solutions to insights in an integrated fashion for the benefit of clients,” said Power. “I am excited to be part of a team assigned to take that process to the next level. The industry is changing fast. Our goal is to anticipate changing client needs and continue to lead the market with the most innovative ways to build brands.”
Since joining FleishmanHillard in 2010, Power has served as senior partner and co-managing director of strategic integration for the Americas, based in New York. In this position, he has been responsible for delivering big idea strategies that engage audiences across all relevant channels under a unifying creative theme. In addition to expanding the range of creative solutions for existing clients across North America, Power has helped attract new integrated marketing assignments across B2C, B2B and B2G categories for clients.
Before joining FleishmanHillard, Power worked for a number of global advertising networks, including BBDO and Ogilvy, as well as in-house for both global corporations, including IBM, as well as startups. Power has lived in California, Frankfurt, Paris, Detroit, Cleveland, Chicago and New York.
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2013; Advertising Age’s 2012 “Best Places to Work”; and The Holmes Report’s 2012 Global “Public Affairs Agency of the Year.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 29 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.