PR Crises in China: How Apple, KFC, Maserati Can Do Better
Social media has triggered a paradigm shift in managing crises and companies around the world have not recognized this threat and keep getting caught out. FleishmanHillard’s proprietary methodology – Assess. Resolve. Control.™ – not only gives companies the best practice approach to managing crises in this always-on world but also addresses how companies can harness social media to their benefit in a crisis. Not only is FleishmanHillard in demand from companies wanting to understand the new order for crisis management, but the media also wants our knowledge and insights. I recently appeared in The Opinion Issue of Advertising Age (30 December 2013) addressing the new order with a particular focus on China.