Edited by Lucy Arnold
What Happened: Target has become a brand to watch (and learn from), when it comes to Pinterest integration. Back in December, the retailer launched an ecommerce storefront, powered by Pinterest recommendations, called the “Target Awesome Shop” to highlight the most re-pinned items from its website. This week, Target announced that it would be teaming up with three “top pinners”—all with design/blogging backgrounds and Pinterest followings in the millions—to create party-themed capsule collections that will then be sold in Target stores and online starting in mid-March.
What This Means for Brands: While Target appears to be leading the charge, it isn’t the only brand with the power to embrace and benefit from Pinterest’s 70 million+ active users. Thanks to many of the changes Pinterest has recently been rolling out like the Interests homepage, it’s becoming easier for brands to link ecommerce sales to the social media site. When used in this way, Pinterest could also extend beyond content distribution and benefit brands by providing an indication of which items may be looking like top sellers among consumers.
Contributing to TRENDING items are Jenna Carter, Sarah Gordon, Lydia Herrera and Abby Ray.