Latino Impact at SXSW 2014

March 14, 2014


As a newbie at SXSW this year, I was excited not only to see a variety of brands and agencies tapping into the social savvy demographic, but also to see the diversity in the crowds that SXSW attracts overall.  As the SXSW board has now launched their #SXAmericas division to attract US Hispanics and Latinos from around the world, could this be a popular trend at next year’s festival as it begins to catch on? No need to wait for 2015: Latinos definitely had an impact at this year’s festival thanks to some star power and engaging #SXSWLatino activity. Ranging from Rosario Dawson’s panel on #millenials to Selena Gomez surprise guest appearance with Justin Bieber and to Diego Luna’s new Cesar Chavez film premiere also starring Michael Peña and America Ferreira, the variety of Latino activity at SXSW was popular and wide-ranging.

Thanks to our #FHblackbox, we tracked the reach and impact that the Latino online conversations had at SXSW and how Hispanic celebrities in attendance helped amplify the overall SXSW buzz!