SXSW Day 2: From Data and Privacy to Lady Gaga

March 9, 2014

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Can you believe that it’s already day three at SXSW? By the end of day two, SXSW conversations continued across the Internet, generating more than 157K mentions and over 225 million impressions!

Our FH black box Lounge team identified today’s top trends, which included continued discussions around Lady Gaga and the Doritos brand partnership along with Julian Assange’s live Skype session about the growing concerns around government surveillance and privacy. Day two also features its fair share of secrets as festival goers were introduced to a unique SXSW stream on tell-all app Secret, which allows you to share anonymous bits of information with friends. Additionally, one of the most talked about sessions today was focused around #drunkmktg. This discussion allowed attendees to take a look at the consequences of not putting data before strategy. Panelists mentioned that brands should consider asking their customers what type of content they want to see, even if they aren’t ready to digest the answers they could receive. The concept of brands focusing what they think they should be doing as opposed to what they know they shouldn’t be doing became very popular on Twitter following the session.

Do you think more emphasis needs to be placed on data? Let us know with a tweet to @Fleishman using the #FHblackbox hashtag.