FleishmanHillard Announces The Native Newsroom, Powered by LinkedIn
New Business Community-Focused Offering Provides a Fresh Take on Brand Journalism and Native Editorial; Features Predictive News Analytics, Audience Targeting, Insight-Driven Content
NEW YORK, April 30, 2014 – Strategic communications firm FleishmanHillard today announced the rollout of The Native NewsroomTM, powered by LinkedIn, a content marketing service built specifically for the business and professional environment.
Developed with feedback from LinkedIn – the world’s largest professional social network on the Internet – The Native NewsroomTM provides companies a targeted and relevant way to engage audiences through content that fits into their native professional environment. The comprehensive offering combines FleishmanHillard’s insight-driven communications approach, LinkedIn’s executive and professional community reach, and the value of brand journalism via preferred content partners such as Freshwire and NewsCred.
Designed to meet unique company goals on a case-by-case basis, The Native NewsroomTM can amplify product launches, marketing initiatives, B2B and B2P (professional) content strategies, corporate communications and reputation management campaigns, executive visibility and thought leadership, among others.
“Working closely with LinkedIn, FleishmanHillard has developed a first-of-its-kind product that fully leverages the paid, earned, shared, owned (PESO) power of the platform, with the heart of a communications agency that knows how to meet the highest editorial standards – those of the news media,” said Ephraim Cohen, FleishmanHillard’s digital and social lead, East region.
Leveraging LinkedIn’s robust targeting and publishing capabilities, The Native NewsroomTM is a complete content marketing service that enables brands to reach the right business audiences at the right times with the news and thought leadership information they want most. In addition, utilizing LinkedIn’s proprietary products – the Content Marketing Score & Trending Content analytics – The Native NewsroomTM enables users to continually optimize strategy and performance. These data-driven methods allow brands to benchmark their content on LinkedIn based on audience engagement, compare content to their competitive landscape, and highlight the articles that trend highest over time among core targets.
Specific features of The Native NewsroomTM, offered by FleishmanHillard and powered by LinkedIn, include:
- Access to a full content studio, brand journalists and audience management teams specializing in B2B communications, professional and corporate graphics, and video and written editorial.
- A LinkedIn-anchored content marketing campaign that can integrate with native, social and sponsored ad networks to effectively place relevant content in front of key audiences.
- Benchmark analytics that assess audience awareness and perceptions, as well as campaign goals as they relate to overall business performance.
- Performance-related and predictive content analytics to understand what will resonate best with target audiences tomorrow.
Content marketing expertise will be integrated into The Native NewsroomTM through Freshwire, a FleishmanHillard service and a LinkedIn preferred content partner. Additionally, LinkedIn’s preferred content partner NewsCred, the leader in content marketing software, will offer participating companies the option to further manage, sustain and scale content across multiple channels while expanding and deepening their content offerings.
Through these efforts, The Native NewsroomTM will serve to personalize the brand-publishing platform for companies. It is a step forward in enabling them to have more control of their content strategies with the goal of gaining more visibility among professionals. It also will help shape their output so they can have the biggest reach and maximum influence.
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek’s 2014 “Large Agency of the Year,” “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2014; Advertising Age’s 2012 “Best Places to Work”; and The Holmes Report’s 2012 Global “Public Affairs Agency of the Year.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 30 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.