The Behaviors of Authentic Companies
While there’s more content and channels available to us than at any time, it’s seemingly harder than ever to have a meaningful conversation. One result of this is an increasing disconnect between organizations’ brands and their reputations, undermining their ability to operate and achieve their goals. In the webinar “The Behaviors of Authentic Companies,” FleishmanHillard’s Marjorie Benzkofer explores the gap between today’s audiences’ expectations and the experiences companies deliver. Using insights drawn from research conducted in the past year across more than 50 industry categories throughout Canada, China, Germany, Indonesia, the Netherlands, the U.K. and the U.S., the session delivers practical counsel on how to authentically engage with stakeholders. In addition, customized reports with industry-specific insights from FleishmanHillard’s 2014 Authenticity Report have been made available.