What’s New in Social: Insights From Upworthy

June 2, 2014


In one of the biggest shifts within the social media landscape, new forms of sponsored content continue to blur the lines that used to separate news, PR and marketing. As part of FleishmanHillard’s “What’s New in Social” webinar series, this session examines the evolution of sponsored content, featuring insights from the “mission-driven media company” Upworthy. Reaching more than 50 million unique monthly visitors, Upworthy focuses on bringing attention to the most important topics in the world. In this webinar, Upworthy’s Josh Luger joins social media experts from FleishmanHillard to discuss the evolving role of brands as publishers in the social space, key learnings about curating video content and what the future of social content holds for brands. Also, join the conversation on Twitter using the hashtag #FHwhatsnew.

Featured speakers:

  • Josh Luger, director of Revenue & Business Development, Upworthy
  • Layla Revis, senior vice president, FleishmanHillard