Digital & Social Media

I See You’re in the News Today

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What Happened: LinkedIn just bought Newsle, a cool tool that lets you stay abreast of when important contacts in your network make news. The professional network’s latest acquisition will remain a standalone until it can be assimilated into LinkedIn.

Newsle’s product scans the web to find blogs and articles that mention specific people and then returns results, according to Darrell Etherington from TechCrunch. Notifications about new posts happen almost in real time. With the acquisition, LinkedIn is also scooping up the team of engineers and entrepreneurs who launched Newsle, which bodes well for beefing up its own technology development.

What This Means for Brands: Well, in this case, it might be more appropriate to say what this means for executives at brands. The future will increasingly be about collaboration and understanding who’s on the other end of transactions and discussions.

The deal also indicates LinkedIn’s aggressive program to own the professional space. For brands, particularly high-end brands, catering to the executive corps, this new service could open possibilities about engaging with influencers.

Contributing to TRENDING items are Amanda Ayotte, Ephraim Cohen, Michelle Choi, Michelle Goodwin, Lisa Helfer, Jeff Maldonado, Stephanie O’Malley, Liz Pollock, Lauren Price, Abby Ray and Daniel J. Sheehan.