Engagement: The Key to Winning

September 18, 2014


Event date: Sept. 30
Register now

AdvertisingWeekMost brands realize that ongoing, personalized consumer relationships and engagement are critical to success. But how do brands achieve this? At the Advertising Week session “Engagement: The Key to Winning,” FleishmanHillard’s CMO Stephanie Marchesi and other industry leaders will share insights on engagement marketing and the shift from acquiring customers to building relationships that lead to advocacy and loyalty. Advertising Week is an annual gathering of marketing and communications leaders to discuss the many topics shaping the industry.

Event details:

  • Date: Tuesday, Sept. 30
  • Time: 9 a.m. ET
  • Location: The Adara Stage at Hard Rock, 1501 Broadway, New York, NY 10036
  • Register now

Featured speakers:

  • Phil Fernandez – CEO, Marketo
  • Jeffrey Hayzlett – host of C-Suite with Jeffrey Hayzlett and contributing editor, Bloomberg, Marketo
  • Scott Howe – president and CEO, Acxiom
  • Stephanie Marchesi – chief marketing officer, FleishmanHillard
  • Jim Stengel – president and CEO, The Jim Stengel Company
  • John Trimble – CRO, PANDORA