Sports at the Speed of Social
The world of sports + social media. It’s a combination that provides fans with access to a real-time dialogue with teams, leagues and players. It provides teams a platform to build relationships – and sell tickets and merchandise. It provides sponsors an opportunity to activate partnerships with events and leagues in a more engaging way. And it allows journalists (and citizens) to cover the news in real time. Social media also brings a dramatically greater potential for crisis. At the Holmes Report’s Global PR Summit, the session “Sports at the Speed of Social” looks at how to properly leverage social media in the sports landscape today – and how to establish a clear strategy that harnesses opportunities and prepares for pitfalls.
- Dan Courtemanche – EVP of communications, Major League Soccer
- Mitch Germann – SVP and partner, FleishmanHillard
- Matt Ginella – The Golf Channel
- Ken Lovell – SVP of Media Development, PGA TOUR