Striking the Right Chord With Celebrity Influencer Campaigns

October 9, 2014

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Event date: Oct. 22, 2014
Register now

Influence is a common term in today’s marketing world. And when it comes to influences on moms’ purchase decisions, it’s clear most decisions are based on the recommendations of peer moms – via conversations on the playground, blogs or a celebrity mom on the cover of a magazine. In fact, celebrity moms bring scale, authenticity, a built-in audience and instant credibility. At the 2014 Marketing to Moms Conference (M2Moms), the session “Striking the Right Chord With Celebrity Influencer Campaigns” will examine how to partner with a celebrity to reach your audience. Featuring singer/songwriter and celebrity mom Jewel, it will address where to start with such a campaign, best timing, budgets, brokering the right deal and more.

Event details:

  • Date: Oct. 22, 2014
  • Location: The Chicago Cultural Center, 78 E. Washington St.,
Chicago, IL 60602
  • Register now

Featured speakers:

  • Jewel — Singer/songwriter, celebrity mom
  • Laura Hutfless — Agent, CAA
  • Liz Hawks — SVP and partner, FleishmanHillard
  • Angie Read — SVP and partner, FleishmanHillard