Day 13 of Pros and Conversation Series: Executive Communications: Visibility Creates Credibility to Set Expectations
Looking at today’s big public stages for social and economic topics, it’s natural to ask, “Where have all the business leaders gone?” For many companies, these visibility opportunities may seem to present more risk than reward. That’s faulty logic, since executive visibility is both an advantage and requirement for success, especially today.
Reputation and brand are both at risk in organizations that don’t use the powerful lever of executive voice and visibility for advancing dialogue on the big issues of the day. Public engagement arguably has never before been such an essential ingredient to reputation, helping align the expectations of stakeholders with their experience.