Day 15 of Pros and Conversation Series: Crisis Planning – A Letter to CEOs
As we conclude our 15 Days of Pros and Conversation series today, we end on what is arguably the most important of all 2015 planning topics – crisis preparedness and the growing need for leaders to anticipate issues and to have a well thought-out strategic and tactical response plan. Especially in today’s environment, where news travels at unprecedented speed and distance and can instantaneously usurp your control of message, planning ahead of time for possible events is a critical investment in reputation management.
In a letter to CEOs, Janet Robinson, former CEO of The New York Times Co. and member of FleishmanHillard’s International Advisory Board, reflects on crisis preparedness lessons learned during her tenure as CEO. Read the full letter at the Center on Reputation.