Day 2 of Pros and Conversation Series: The Credibility Gap in Corporate Communications and PR
For many communication professionals and teams today, the single biggest challenge is gaining and retaining an authentic, credible advisory voice at the C-suite table. More and more the price of admission for communicators is a deep grounding in how their organizations compete and make money. Understanding a balance sheet and business processes are as important as understanding media.
But too few professionals focus on developing the necessary business acumen, and until that changes, many are left on lesser footing. With the right commitment, it’s fixable but non-negotiable for success at a higher level, says expert James O’Rourke.