Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice
Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting right at their doorstep. Doing a deep dive into a brand’s published voice relative to the perceived voice provides the ideal barometer for understanding what work must be done to achieve meaningful messages.