Day 3 of Pros and Conversation Series: Published Voice vs. Perceived Voice

November 5, 2014

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Brands take great measures to create messaging platforms and organic social media conversations provide a perfect environment to pressure-test how that messaging has been adopted, understood and received. But many organizations don’t take advantage of these insights that are sitting right at their doorstep. Doing a deep dive into a brand’s published voice relative to the perceived voice provides the ideal barometer for understanding what work must be done to achieve meaningful messages.

Read the entire article at the Center on Reputation.