Day 5 of Pros and Conversation Series: Lost Reputation = Lost Business
The make-or-break audience for most brands and companies today is women. By and large, their opinions determine the financial and purchase decisions of households around the globe.
Let’s be more specific: 74 percent of U.S. adult women say they control household spending. And you’ll get the same opinion from majorities of women in China, Brazil and the U.K. Because of this powerful influence, we’ve mapped women’s belief systems and have new insights into what’s changing in the coming year.