Day 7 of Pros and Conversation Series: It’s Time for Convergence of Marketing and Communications

November 11, 2014


Marketing and communications have long stood in separate silos with different goals, strategies and programming tracks. But with digitation, “autonomous silos are simply no longer viable,” states the Harvard Business Review, echoing growing acknowledgement of the benefits of tightly coordinated efforts between groups. A combination of branding and reputation produces stronger results than either of the two individually, yet a sizable portion of companies have yet to link these efforts through digital and social media.

Read more about the mega-trend of marketing and communications convergence in today’s insights-packed infographic at the Center on Reputation.