Day 9 of Pros and Conversation Series: Principles, Passion and Purpose – the Key to Authenticity for Leaders

November 13, 2014

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Alibaba’s Jack Ma is often held up as an example of a potential role model for the new generation of global leaders, not just in China, but also throughout the world. He has inspired such confidence not only because of his entrepreneurial brilliance, but also because of his strong sense of values and seemingly effortless ability to tell stories that transcend cultures.

For many other Asian leaders of global companies, or companies seeking to go global, the experience of engaging with stakeholders in the West is more challenging. There are greater expectations on them by Western media, analysts, regulators and even civil society to lead from the front and humanize the brand in a way that would be unheard of in their home country.

Read the full article at the Center on Reputation to learn how executives can prepare for the leadership needs of different markets and close the gap between expectation and experience through authentic communications.